The ability of users to copy and paste MS Word content into many other platforms without significant formatting loss is one reason the software has stayed so popular in the last two decades. Some features that have made MS Word useful include a WYSIWYG (what-you-see-is-what-you-get) display: this design ensures that everything displayed on screen appears the same way when printed or moved to another format or program. In 1995, Microsoft increased its market share in the word processor business with the release of Windows 95 and Office 95, which offered a bundled set of office productivity software. The second major release of Word, in 1987, included an upgrade of major features, in addition to new functionalities such as support for rich text format (RTF). However, Microsoft improved Word continually over the years, including a 1985 version that could run on a Mac. Initially, MS Word was not very popular, owing to its radically different look compared to WordPerfect, the leading word processor at that time. In 1981, Microsoft hired Charles Simonyi to develop a word-processing application. Microsoft Word is often called simply Word or MS Word. It is available for both Windows and Apple operating systems. Microsoft Word was initially launched in 1983, and has since been revised numerous times.
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